Business Units
Deluxe Corp and its subsidiary brands are organized and operate within three business units: Small Business Services, Financial Services, and Direct Checks. The Small Business Services sector offers business checks, printed forms, promotional products, marketing materials, and related services and products. This segment offers its services and products to small businesses and home offices through direct response marketing, financial institution referrals, independent distributors, the Internet, and sales representatives.
The Financial Services sector sells personal and business checks; check-related products and services; customer loyalty, retention, and fraud monitoring and protection services; and stored value gift cards to banks and other financial institutions. It also provides enhanced services, such as customized reporting, file management, and expedited account conversion support. This sector also provides marketing education to financial institution executives through the Deluxe Knowledge Exchange Series of seminars and workshops.
The Direct Checks sector sells personal and business checks and related products and services directly to consumers through direct response marketing and the Internet. This segment sells its products under the Checks Unlimited, Designer Checks, and Checks.com brand names.
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