Branding
The chain develops and sells its own brands. Each group of activities has a separate brand name:
- APTONIA - Nutrition and health care
- ARTENGO - Racket sports
- B'TWIN - Cycling
- CAPERLAN - Fishing
- DOMYOS - Fitness, dance, martial arts and contact sports
- FOUGANZA - Horse riding
- GEOLOGIC - Outdoor sports, archery, darts and pétanque
- GEONAUTE - Sports & Electronics
- INESIS - Golf
- KALENJI - Running
- KIPSTA - Team sports
- NABAIJI - Swimming
- NEWFEEL - Walking
- OXELO - Roller, skate and ice sports
- Quechua - Mountain and outdoor sports
- ROCKRIDER - Mountain biking
- SIMOND - Mountaineering
- SOLOGNAC - Hunting
- TRIBORD - Water sports
- WED'ZE - Skiing, snowboarding
- MYSPORTEEZY - Event organization (birthday, corporate day...)
Decathlon has also developed brands for components which provide technical support for the products of its passion brands:
- EQUAREA - Clothing designed for the active removal of sweat
- ESSENSOLE - Shoe soles and insoles
- NOVADRY - waterproof and breathable clothes
- OUTCHOC - Sport protection
- STRATERMIC - Warm and light clothes
- STRENFIT - Light and Robust Synthetic fabrics (non garment)
- SUPPORTIV - Support and compression
Read more about this topic: Decathlon Group