Affiliates
Most daily deal websites have an affiliate marketing program, which allows third party websites to be compensated monetarily for referring visitors. This has increased the presence of the deal of the day websites on the Internet as well as a number of aggregation websites. These websites, such as Yipit, display syndicated offers from a number of deals sites. The service offers customized emails based on location and which categories of deal a user is interested in receiving. The aggregator takes a percentage of any sales made by the deal site through their affiliate program.
Some daily deal websites don't work with aggregators. For example, Livingsocial does not share profits for business that derives from aggregator sites. In Australia, where the daily deals industry is segmented with six major players, aggregators are treated as competitors.
Read more about this topic: Deal Of The Day