Dead Space (video Game) - Marketing

Marketing

Electronic Arts and Image Comics announced a comic book series based upon the game on February 21, 2008. Illustrated by Ben Templesmith and written by Antony Johnston, the six-book Dead Space comics are a prequel to the game. Set on Aegis VII, the planet that the USG Ishimura is orbiting, the deep space mining colony pulls an ancient artifact called "The Marker" from the planet which begins to affect everyone in the colony. The first issue was released on March 3, 2008. However, a limited edition version of issue #1 with exclusive cover art was made available at WonderCon 2008 to the first 25 people who went to the convention each day.

Electronic Arts and Starz Media also announced an animated film, Dead Space: Downfall, a prequel to the events of the game, taking place after the Necromorphs invade the USG Ishimura. The film, developed by Film Roman, was released on October 28, 2008.

Electronic Arts released an Ultra Limited Edition of the game limited to only 1,000 copies. The package includes the game, Dead Space: Downfall, a bonus content DVD, the Dead Space art book, a lithograph, and the Dead Space comic. People who bought the game within the first two weeks of its release could also download exclusive suits for free: the Obsidian Suit for the PlayStation 3 version and the Elite Suit for the Xbox 360 version.

Initially, Dead Space community manager Andrew Green stated that Germany, China and Japan had banned the game. However, it has been confirmed that this was a marketing ploy and that Dead Space was not banned in any country.

Italian horror director Dario Argento lent his voice to Doctor Terrence Kyne character for the Italian release of the game.