Promotion and Release
Dead Head Fred was first announced at the Electronics Entertainment Expo (E3) video game convention in May 2006, where a trailer was shown to the public. Following this, little was heard about the game until Cogan started a developer diary on Vicious Cycle's website in March 2007. Three diary entries were written by Cogan and Ellis, which provided details about the game's pre-production conceptualization and voice work. In May 2007, D3 announced that John C. McGinley would be voicing Fred, and the next month the company issued a press release stating that the game was finished and ready for mass production. However, the game was delayed, allowing D3 Publisher to show it at E3 2007. It was eventually released on August 28, 2007 in North America after nearly two years of development. It was released on October 26 in Europe, November 2 in Australia, and March 19, 2008 in Japan. In December 2007, D3 reduced the price of the game, and in October 2008 it was made available for download on Sony's PlayStation Network. The soundtrack was released on iTunes by Lakeshore Records on September 18, 2007.
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