Media Studies 2.0
In 2007, Gauntlett published online the article Media Studies 2.0, which created some discussion amongst media studies educators. The article argues that the traditional form of media studies teaching and research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed. Andy Ruddock has written that Gauntlett's "ironic polemic" includes "much to value", and acknowledges that the argument "is more strategy than creed", but argues that audiences still exist, and experience mass media specifically as audience, and so it would be premature to dispose of the notion of 'audience' altogether. In other areas there has been less acceptance. Andy Medhurst at Sussex University wrote of Media 2.0, 'Isn't it odd that whenever someone purportedly identifies a new paradigm, they see themselves as already a leading practitioner of it ?'
Read more about this topic: David Gauntlett
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