Dance Radio - History

History

Most of Dance radio's origins can be traced to the early days of Disco in the late 1970s, when stations like WKTU and KIIS-FM made the format a staple on the airwaves. But by the end of the decade, the format began to experience a backlash when sentiments over the music began to force several stations to move on to other genres, with most of them moving to what would become Urban Contemporary, led by such stations as WAMO-FM/Pittsburgh, WLUM/Milwaukee and WHRK/Memphis. These stations would keep the Dance sound alive while at the same time mixed it in with the R&B, Hip-Hop, and Pop songs of the 1980s. At the same time, another former Disco outlet, WXKS-FM/Boston, would become very successful in taking the Urban/Dance sound into a Top 40 format.

By the mid 1980s, more stations began to adopt the same formula that has worked for stations like WXKS, while at the same time more artists were incorporating Dance styles into their hits. The concept would go a bit further in 1986, when KPWR/Los Angeles debuted a "Crossover" format, thus paving the way for more stations to jump onto this genre, which would become Rhythmic Contemporary.

In the USA, the nation's first full-time dance radio format began airing in August 1991 when Los Angeles college radio station KSCR controversially changed its format from alternative rock to the "Pulse of the 90's" techno/rave format. KSCR continued airing this format until September 1993, when it switched back to alternative rock.

The USA's first commercial full-time dance radio format was MARS-FM, airing in Los Angeles and Orange County, California on 103.1 FM KSRF/KOCM from late 1991 to late 1992. The rave-inspired format was created by KROQ DJs Swedish Egil and Freddy Snakeskin. 103.1 FM would later be the home of several subsequent Los Angeles dance radio formats: "Groove Radio" (1996–1998), "Groove 103.1" (1998) and "KDL" (2003).

After the demise of MARS-FM, KSCR's former general manager who had been responsible for KSCR's change to a dance format created a nighttime leased-time format from 1993 to 1994 at Santa Ana's KWIZ 96.7 FM called Renegade Radio, a dance music/techno format hosted by DJ Racer and former rave station MARS-FM DJ Mike "Fright" Ivankay. Renegade Radio also broadcast MARS-FM music director Swedish Egil's syndicated Groove Radio program, which later became a full-time local electronica format at 103.1 KACD/KBCD.

In 1996, the Dance format would return to the commercial airwaves full-time when WKTU was revived. This would later be followed by others looking to duplicate its success.

In 2002, WPYM/Miami would take the Dance format to a new level. The station's success would result in other newcomers adopting the "Pure Dance" format, but the lack of support from advertisers and issues from signal coverage to ratings would force several stations out the format. Despite the lack support from Top 40 and Rhythmic radio, the Dance format has continued to thrive at stations like KNHC and on satellite radio.

In 2008 Clear Channel dropped two HD dance channels, leaving Club Phusion and Pride Radio as the company's only dance offerings. In November 2008 the merged Sirius XM made cuts in music channels which included eight of the ten Dance stations on XM and Sirius, while WorldSpace satellite radio filed for bankruptcy protection, resulting in The System's discontinuation on XM. 2008 had the most dance music stations lost in recent years.

On October 31, 2008, KNRJ Phoenix went off the air, followed by the November 2008 channel merge of XM and Sirius which resulted in the elimination of Chrome, The Strobe, The Move, The System, Boombox, and the merging of The Beat with BPM and Sirius Chill with XM Chill. Sirius XM returned The Strobe to the channel lineup in January 2009 after a backlash from subscribers over the removal of both classic dance channels, which left no channel playing that music.

In 2009 Music Choice paired down its Dance offerings by merging its Dance and Electronica channels, while Mega Media's plan to expand its Pulse 87 brand to Los Angeles, Chicago and Washington, DC failed to occur. Mega Media, which leased WNYZ-LP from station owner Island Broadcasting, filed for Chapter 11 Bankruptcy protection in August 2009 citing $3.5 million in liabilities against assets of $180,000. Island ended its leasing deal with Mega for WNYZ on October 30, 2009, and WNYZ signed off the air the same day. The following Monday, Party 105.3 on Long Island added 87.7 as a simulcast. In September 2009, KNGY/San Francisco was flipped by new owner Royce International to Top 40/CHR, but the following month KMVQ filled the void by adding a HD2 subchannel called "Pulse Radio."

As of 2010, the WPTY simulcast on WNYZ, WMPH/Wilmington, Delaware and iPartyRadio.com became casualties of due to financial situations. However, KXRG-LP/Honolulu, which signed off the air in 2007 after their frequency was taken over by KORL-FM, returned to the air at a new frequency, followed b the July 3, 2010 debut of WWAC/Atlantic City with a Dance-intensive Rhythmic Top 40 format. In December 2010 KBPA/Austin's HD2 channel "Mega HD2" returned to the airwaves on a low-powered translator, but after a few days returned to WBPA's HD2 subchannel.

In 2011, Clear Channel's iheartradio relaunched the Trance/Electronica HD2 subchannel Trancid, while WWAC, under new ownership, shifted to a regular Top 40/CHR direction. Even WPTY would exit the format, shifting to Rhythmic AC after seeing more potential in that format after doing a series of "throwback" weekends. On the other hand, KVBE/Las Vegas replaced its Dance format with Rock but the Dance format went over to another rimshot outlet, KYLI. Interestingly enough, KRXV-KHWY-KHYZ/Barstow-Mountain Pass, California, which also serves Las Vegas, dropped their Hot AC format to relaunch KVBE's former Dance format and adopts its former "Vibe" moniker the following September. Also that same month, WPGC/Washington, D.C., a station whose programming history included stints in the Disco and Dance genres, launched a HD2 subchannel billed as "Area 95.5." Meanwhile, in Winnipeg, Manitoba, CHWE debuted with a Top 40/Dance presentation, billed as "Energy 106."

As of 2012, KXJM/Portland, Oregon would bring the Dance format to the local HD airwaves with the launch of "Too Wild," while in Halifax, Nova Scotia, CKHZ, a Top 40 that was launched in 2006 with a Dance-leaning direction before shifting to a regular Top 40/CHR presentation in 2009, returned to its Dance roots and rebranded itself as "Energy 103.5," using the same direction as sister station CHWE. This was followed by WOLT-FM/Greenville, South Carolina adding Dance mixes to their brokered programming schedule, KDHT/Denver bringing the format back to that market and WARG/Summit-Chicago joining KNHC in being the second current high school outlet in the United States to offer a Dance format but on a part-time basis. Another surprise move would also take place in late April 2012, when WPTY returned to playing Dance full-time after a brief stint as a Rhythmic AC. By November 2012 KDHT would drop the format for Adult Hits, but in December 2012, WHBA, who had been programming an Adult Hits format in Boston, went the other way around and made headlines by flipping to an EDM-focused presentation, billed as "Evolution 101.7," with the call sign WEDX.