Product Placement
Telemundo made product placement deals with The Clorox Company, Ford, IKEA, and other companies to promote their brands during the show. Clorox cleaning products can be seen throughout the Remington home, for example. These product placements are digitally altered to match the products available in each country airing the show.
In addition, characters made excursions to Lowe's, Wal-Mart and Universal Studios Florida. Also, IKEA designed two bedroom sets for the show, "designed to reflect the culturally distinct style of two of the Latina characters." It displayed the furnishings in selected stores. The promotion also planned "program vignettes" during the broadcast, featuring actresses Karla Monroig and Kristina Lilley.
Wal-Mart received a "featured role" on Dame Chocolate. Part of an episode was filmed at a supercenter in Hialeah, Florida Wal-Mart also agreed to do promotions in stores and online. The chain previously did a marketing deal for Watch Over Me.
Read more about this topic: Dame Chocolate
Famous quotes containing the word product:
“Humour is the describing the ludicrous as it is in itself; wit is the exposing it, by comparing or contrasting it with something else. Humour is, as it were, the growth of nature and accident; wit is the product of art and fancy.”
—William Hazlitt (1778–1830)