Origin of The Term
According to the North Texas Commission (NTC), the term originated from an ad agency's combination of the terms "metropolitan" and "complex". The NTC copyrighted the term "Dallas/Fort Worth Metroplex" in 1972 as a replacement for the previously-ubiquitous "North Texas", which studies had shown lacked identifiability outside the state. In fact, only 38 percent of a survey group identified Dallas and Fort Worth as part of "North Texas", with the Texas Panhandle also a perceived correct answer, being the northernmost region of Texas.
Read more about this topic: Dallas/Fort Worth Metroplex
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