Customer Lifetime Value

In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.

Read more about Customer Lifetime Value:  Origins, Uses and Advantages, Effects On Business Practices, Simplified Models

Famous quotes containing the words customer and/or lifetime:

    “A good customer should not change his shop, nor a good shop change its customers.”
    —Chinese proverb.

    “I have a lifetime appointment and I intend to serve it. I expect to die at 110, shot by a jealous husband.”
    —Thurgood Marshall (1908–1993)