Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.
Read more about Customer Insight: Analysis, Customer Insight in Practice
Famous quotes containing the words customer and/or insight:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“While it may not heighten our sympathy, wit widens our horizons by its flashes, revealing remote hidden affiliations and drawing laughter from far afield; humor, in contrast, strikes up fellow feeling, and though it does not leap so much across time and space, enriches our insight into the universal in familiar things, lending it a local habitation and a name.”
—Marie Collins Swabey. Comic Laughter, ch. 5, Yale University Press (1961)