Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.
Read more about Customer Insight: Analysis, Customer Insight in Practice
Famous quotes containing the words customer and/or insight:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“The general interest of the masses might take the place of the insight of genius if it were allowed freedom of action.”
—Denis Diderot (1713–1784)