Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.
Read more about Customer Insight: Analysis, Customer Insight in Practice
Famous quotes containing the words customer and/or insight:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“But every insight from this realm of thought is felt as initial, and promises a sequel. I do not make it; I arrive there, and behold what was there already. I make! O no! I clap my hands in infantine joy and amazement, before the first opening to me of this august magnificence, old with the love and homage of innumerable ages, young with the life of life, the sunbright Mecca of the desert.”
—Ralph Waldo Emerson (1803–1882)