Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.
Another definition of consumer insight is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers.
Read more about Customer Insight: Analysis, Customer Insight in Practice
Famous quotes containing the words customer and/or insight:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“Ages when custom is unsettled are necessarily ages of prophecy. The moralist cannot teach what is revealed; he must reveal what can be taught. He has to seek insight rather than to preach.”
—Walter Lippmann (1889–1974)