Brand Franchise
The customer franchise is, to all practical intents, the external alter ego of the brand, and hence can be seen as the mirror image of the brand franchise. The brand is how the producer typically sees the (internal) investment. The customer franchise is the outcome of that internal investment; the counterbalancing entry with the customers.
Read more about this topic: Customer Franchise
Famous quotes containing the words brand and/or franchise:
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
—Louis MacNeice (1907–1963)
“Many famous feet have trod
Sublunary paths, and famous hands have weighed
The strength they have against the strength they need;
And famous lips interrogated God
Concerning franchise in eternity....”
—Philip Larkin (1922–1986)