A Customer Advisory Council (also referred to as a Customer Advisory Board or CAB)is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. The CAB differs from traditional focus groups in the following ways:
- Membership is made up of senior executives from customer companies, not product users
- Topics of discussion tend to be more strategic than tactical
Read more about Customer Advisory Board: Composition, Frequency and Format, Council Member Expectations, Public and Private Companies Which Have Formed Customer Advisory Councils, See Also
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