Cultural Impact of Elvis Presley - Opposition

Opposition

Sam Phillips had anticipated problems promoting Presley's Sun singles. He recalled: "The white disc-jockeys wouldn't touch... Negroes' music and the Negro disc-jockeys didn't want anything to do with a record made by a white man." Ironically, hillbilly singer Mississippi Slim, one of Presley's heroes, was one of the singer's fiercest critics. Phillips felt Dewey Phillips—a white DJ who did play 'black' music—would promote the new material, but many of the hundreds of listeners who contacted the station when "That's All Right" was played were sure Presley must be black. The singer was interviewed several times on air by the DJ and was pointedly asked which school he had attended, to convince listeners that he was white.

Regarding Presley's hybrid style of music, others have observed: "Racists attacked rock and roll because of the mingling of black and white people it implied and achieved, and because of what they saw as black music's power to corrupt through vulgar and animalistic rhythms... The popularity of Elvis Presley was similarly founded on his transgressive position with respect to racial and sexual boundaries... White cover versions of hits by black musicians ... often outsold the originals; it seems that many Americans wanted black music without the black people in it."

By the spring of 1956, Presley was fast becoming a national phenomenon and teenagers came to his concerts in unprecedented numbers. There were many riots at his early concerts. Scotty Moore recalled: "He’d start out, 'You ain’t nothin’ but a Hound Dog,' and they’d just go to pieces. They’d always react the same way. There’d be a riot every time." Bob Neal wrote: "It was almost frightening, the reaction... from teenage boys. So many of them, through some sort of jealousy, would practically hate him." In Lubbock, Texas, a teenage gang fire-bombed Presley's car. Some performers became resentful (or resigned to the fact) that Presley going on stage before them would "kill" their own act; he thus rose quickly to top billing. At the two concerts he performed at the 1956 Mississippi-Alabama Fair and Dairy Show, one hundred National Guardsmen were on hand to prevent crowd trouble.

Presley was considered by some to be a threat to the moral well-being of young women, because "Elvis Presley didn’t just represent a new type of music; he represented sexual liberation." "Unlike Bill Haley, who was somewhat overweight and looked like everyone's 'older brother,'" Presley generated an "anti-parent outlook" and was the "personification of evil." To many adults, the singer was "the first rock symbol of teenage rebellion. ... they did not like him, and condemned him as depraved. Anti-Negro prejudice doubtless figured in adult antagonism. Regardless of whether parents were aware of the Negro sexual origins of the phrase 'rock 'n' roll', Presley impressed them as the visual and aural embodiment of sex." In 1956, a critic for the New York Daily News wrote that popular music "has reached its lowest depths in the 'grunt and groin' antics of one Elvis Presley" and the Jesuits denounced him in its weekly magazine, America. Time magazine of June 11, 1956, mockingly referred to the singer as "dreamboat Groaner Elvis ('Hi luh-huh-huh-huv-huv yew-hew') Presley." Even Frank Sinatra opined: "His kind of music is deplorable, a rancid smelling aphrodisiac. It fosters almost totally negative and destructive reactions in young people."

Presley was even seen as a "definite danger to the security of the United States." His actions and motions were called "a strip-tease with clothes on" or "sexual self-gratification on stage." They were compared with "masturbation or riding a microphone." Some saw the singer as a sexual pervert, and psychologists feared that teenage girls and boys could easily be "aroused to sexual indulgence and perversion by certain types of motions and hysteria,—the type that was exhibited at the Presley show." In August 1956 in Jacksonville, Florida a local Juvenile Court judge called Presley a "savage" and threatened to arrest him if he shook his body while performing at Jacksonville's Florida Theatre, justifying the restrictions by saying his music was undermining the youth of America. Throughout the performance, Presley stood still as ordered but poked fun at the judge by wiggling a finger. Similar attempts to stop his "sinful gyrations" continued for more than a year and included his often-noted January 6, 1957 appearance on The Ed Sullivan Show (during which he performed the spiritual number "Peace in the Valley"), when he was filmed only from the waist up.

Presley seemed bemused by all the criticism. On another of the many occasions he was challenged to justify the furor surrounding him, he said: "I don't see how they think can contribute to juvenile delinquency. If there's anything I've tried to do, I've tried to live a straight, clean life and not set any kind of a bad example. You cannot please everyone."

In 1957, Presley had to defend himself from claims of being a racist: he was alleged to have said: "The only thing Negro people can do for me is to buy my records and shine my shoes." The singer always denied saying, or ever wanting to say, such a racist remark. Jet magazine, run by and for African-Americans, subsequently investigated the story and found no basis to the claim. However, the Jet journalist did find plenty of testimony that Presley judged people "regardless of race, color or creed."

His parents moved home in Memphis, but the singer lived there briefly. With increased concerns over privacy and security, Graceland was bought in 1957, a mansion with several acres of land. This was Presley's primary residence until his death.

Presley's record sales grew quickly throughout the late 1950s, with hits like "All Shook Up" and "(Let me Be Your) Teddy Bear." Jailhouse Rock, Loving You (both 1957) and King Creole (1958) were released and are regarded as the best of his early films. However, critics were not impressed—very few authoritative voices were complimentary. In response, it has been claimed that while "Elvis’s success as a singer and movie star dramatically increased his economic capital, his cultural capital never expanded enough for him to transcend the stigma of his background as a truck driver from the rural South... 'No matter how successful Elvis became... he remained fundamentally disreputable in the minds of many Americans... He was the sharecropper’s son in the big house, and it always showed.'"

In an interview with PBS television, social historian Eric Lott said, "all the citizens' councils in the South called Elvis 'nigger music' and were terribly afraid that Elvis, white as he was, being ambiguously raced just by being working-class, was going to corrupt the youth of America." Robert Kaiser says he was the first who gave the people "a music that hit them where they lived, deep in their emotions, yes, even below their belts. Other singers had been doing this for generations, but they were black." Therefore, his performance style was frequently criticized. Social guardians blasted anyone responsible for exposing impressionable teenagers to his "gyrating figure and suggestive gestures." The Louisville chief of police, for instance, called for a no-wiggle rule, so as to halt "any lewd, lascivious contortions that would excite the crowd." Even Priscilla Presley confirms that "his performances were labeled obscene. My mother stated emphatically that he was 'a bad influence for teenage girls. He arouses things in them that shouldn't be aroused.'"

According to rhythm and blues artist Hank Ballard, "In white society, the movement of the butt, the shaking of the leg, all that was considered obscene. Now here's this white boy that's grinding and rolling his belly and shaking that notorious leg. I hadn't even seen the black dudes doing that." Presley complained bitterly in a June 27, 1956, interview about being singled out as “obscene”. Due to his controversial style of song and stage performances, municipal politicians began denying permits for Presley appearances. This caused teens to pile into cars and travel elsewhere to see him perform. Adult programmers announced they would not play Presley's music on their radio stations due to religious convictions that his music was "devil music" and to racist beliefs that it was "nigger music." Many of Presley's records were condemned as wicked by Pentecostal preachers, warning congregations to keep heathen rock and roll music out of their homes and away from their children's ears (especially the music of "that backslidden Pentecostal pup.") However, the economic power of Presley's fans became evident when they tuned in alternative radio stations playing his records. In an era when radio stations were shifting to an all-music format, in reaction to competition from television, profit-conscious radio station owners learned quickly when sponsors bought more advertising time on new all "rock and roll" stations, some of which reached enormous markets at night with clear channel signals from AM broadcasts.