Clinical Implications
Because people with a substance addiction are highly reactive to environmental cues previously associated with drug use, a common treatment strategy is to advise them to avoid people and situations formerly associated with drug use. For example, a smoker attempting to quit should avoid other smokers and places (like bars) where smoking is prevalent. Although the relationship between cue reactivity in the laboratory and relapse to drug use in the real world is still poorly understood, considerable anecdotal evidence from drug treatment programs and smoking cessation counselors suggests that people with an addiction who seek treatment are more successful at remaining abstinent if they take special care to avoid cues associated with prior drug use.
Read more about this topic: Cue Reactivity
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