Marketing
In the early '90s, the first television commercial that ran showed two boys playing Crossfire under an orange, sunny sky, while a vocal jingle that included these lyrics was heard in the background: "Crossfire...you got to win it in the fire, fire...Crossfire" and "the action's getting hotter, really heating up, first you got to win it before you can stop." Crossfire has achieved a small cult following mostly centered around the next commercial (which was memorable) and jingle that ran later in the same decade. This commercial features two young boys "sometime in the future" -- amidst smoke, lightning strikes, and a roaring crowd -- being introduced to and playing the game, ultimately resulting in the loser being spun off a life-sized Crossfire arena into oblivion. Unlike the jingle of the first commercial, the jingle of the second one was highly stylized, featuring a funky bass line and fewer lyrics than the previous commercial's: "Crossfire... you'll get caught up in the... Crossfire" repeated, eventually ending with a dramatic yelling of the game's namesake (CROSSFIYEAAH!) and a deep moan. There are no more commercials made to advertise the board game.
Read more about this topic: Crossfire (board Game)