Development
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News of Cross Days first surfaced in the December 2008 issue of Tech Gian, a magazine published by Enterbrain, on October 21, showing first ever screenshots, reporting on the story and characters, and mentioning that Cross Days would contain 3D animation with a meticulously reworked plot and male protagonist. Also in October, ASCII Media Works and Gakken published articles about the game in their respective issues of Dengeki G's Magazine, Dengeki Hime and Megami Magazine.
Promotion began shortly after. Besides periodically keeping the public informed on development and characters, 0verflow consecutively released downloadable, non-playable benchmarks of the game from November 1, 2008 to May 4, 2009. Company staff attended Dream Party, an anime convention, in Osaka on November 16, 2008 selling Cross Days telephone cards while stores took pre-orders for the game, reportedly filling reservations in days. On December 5, 0verflow announced that a set of USB teledildonics, collectively known as SOM, would be compatible with Cross Days, manufactured by Goods Land. Trial versions of the game, released to about 95 select retailers, were disclosed by 0verflow on December 26 and at Comiket 75.
On January 8, 2009, 0verflow announced that starting that day, Lantis would be airing a weekly, episodic internet radio drama of the game's characters, titled Radio Cross Days. Broadcasts were made regularly on Thursdays, finishing up on March 25, 2010 with 64 sessions aired.
Cross Days was originally scheduled to come out on February 27, 2009, but its release was postponed six times: to April 24, June 26, November 20, December 18, January 29, 2010, and to March 19, 2010, when it finally came out. The much-anticipated game was released to several promotional campaigns, many of which were intercity screening venues that spanned operation from March 5 to 14.
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