Nazi Germany and World War II
In common with many large American companies, Coca-Cola had a controversial relationship with Germany before and during World War II. In 1936, Coca-Cola was deemed unsuitable for children due to its sugar content and additives.
A division of the company continued to operate in Germany during the war, but were unable to import the syrup needed for production of Coca-Cola from the United States.
Before and during World War II, Coca-Cola adopted an apparent policy of ignoring the practice of eugenics and anti-Semitism by Nazi Germany, according to a 2000 book by Mark Pendergrast. Several of Coke's top executives in Germany were public members of the NSDAP (Nazi Party). When the United States entered World War II, Coke began to represent its product in the US as a patriotic drink by providing free drinks for soldiers of the United States Army, thus allowing the company to be exempt from sugar rationing.
The United States Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" when in reality they rarely if ever came close to a real battle. Instead, they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. As the Allies of World War II advanced, so did Coke, which took advantage of the situation by establishing new franchises in the newly occupied countries.
Coca-Cola set up bottling plants in several locations overseas to assure the drink's availability to soldiers, setting the stage for the company's post-war overseas expansion. The popularity of the drink exploded as US soldiers returned home from the war with a taste for the drink.
At the same time, according to Jones E and Ritzman F. in Coca Cola Goes to War, "the soft drinks giant from Atlanta, Georgia collaborated with the Nazi-regime throughout its reign from 1933–1945 and sold countless millions of bottled beverages to Hitler’s Germany."
Fanta, a product developed in Germany due to shortages of supplies to make Coca-Cola, was merged into the Coca-Cola brand line following the end of the war.
Read more about this topic: Criticism Of Coca-Cola
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“What is most original in a man’s nature is often that which is most desperate. Thus new systems are forced on the world by men who simply cannot bear the pain of living with what is. Creators care nothing for their systems except that they be unique. If Hitler had been born in Nazi Germany he wouldn’t have been content to enjoy the atmosphere.”
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