Crayola - Cultural Impact

Cultural Impact

A Yale University study found the scent of Crayola crayons is one of the most recognizable scents for adults, ranking at number 18, trailing coffee and peanut butter that were number one and two respectively, but beating out cheese and bleach, which placed at 19 and 20.

The Smithsonian National Museum of American History maintains a collection of Crayola crayons founded by an original 64-color box donated by Binney & Smith in 1998. The collection now includes more than 300 boxes of crayons.

The Crayola crayon was inducted into the National Toy Hall of Fame as a founding member at its inception.

Pip-Squeaks Crayola has produced a line of mini markers called Pip-Squeaks since 2006. They have the regular kind, available in a 16 pack and a 50 count telescoping tower, and the skinny ones, called Pip-Squeaks Skinnies come in a 16 pack and a 64 box (it was released in 2008 for the Kid's Choice Colors).

Crayola has been featured in segments from the popular children's shows Sesame Street and Mister Rogers' Neighborhood, with the official 100 billionth crayon molded by Fred Rogers himself in February 1996 at the plant in Easton.

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