Craft Of Scandinavia
Swedish brand CRAFT is a producer of functional sports apparel. The company is based in Boras, an old, traditional textile industry town in the South of Sweden. The initial concept of founder Anders Bengtsson was to develop underwear, which propels moisture away from the skin during physical activity – and thus guarantees the perfect microclimate. CRAFT started with technical baselayers and soon developed the three layer principle with a 2nd layer of insulation and moisture transportation and an outer shell for protection. Today, the company offers gear for all kinds of sports focussing with layer 3 on running, triathlon, bike and cross-country skiing.
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Famous quotes containing the word craft:
“We must hold a man amenable to reason for the choice of his daily craft or profession. It is not an excuse any longer for his deeds that they are the custom of his trade. What business has he with an evil trade?”
—Ralph Waldo Emerson (1803–1882)