The Sign
The focus of Saussure's investigation is the linguistic unit or sign.
The sign (signe) is described as a "double entity", made up of the signifier, or sound image (signifiant), and the signified, or concept (signifié). The sound image is a psychological, not a material concept, belonging to the system. Both components of the linguistic sign are inseparable. One way to appreciate this is to think of them as being like either side of a piece of paper – one side simply cannot exist without the other.
The relationship between signifier and signified is, however, not quite that simple. Saussure is adamant that language cannot be considered a collection of names for a collection of objects (as where Adam is said to have named the animals). According to Saussure, language is not a nomenclature. Indeed, the basic insight of Saussure's thought is that denotation, the reference to objects in some universe of discourse, is mediated by system-internal relations of difference.
Read more about this topic: Course In General Linguistics
Famous quotes containing the word sign:
“Remember the waterfront shack with the sign FRESH FISH SOLD HERE. Of course it’s fresh, we’re on the ocean. Of course it’s for sale, we’re not giving it away. Of course it’s here, otherwise the sign would be someplace else. The final sign: FISH.”
—Peggy Noonan (b. 1950)
“The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.”
—Camille Paglia (b. 1947)