Corporate colours, (or company colours), which are one of the most instantly recognizable elements of a corporate visual identity and promote a strong non-verbal message on the company's behalf. Examples of corporate colours:
- Red for Coca-Cola
- Blue for IBM, nicknamed "Big Blue"
- Brown for UPS, "What can Brown do for you"
- Light Teal for Korean Air
Read more about this topic: Corporate Identity
Famous quotes containing the words corporate and/or colours:
“Power, in Case’s world, meant corporate power. The zaibatsus, the multinationals ..., had ... attained a kind of immortality. You couldn’t kill a zaibatsu by assassinating a dozen key executives; there were others waiting to step up the ladder; assume the vacated position, access the vast banks of corporate memory.”
—William Gibson (b. 1948)
“When we reflect on our past sentiments and affections, our thought is a faithful mirror, and copies its objects truly; but the colours which it employs are faint and dull, in comparison of those in which our original perceptions were clothed.”
—David Hume (1711–1776)