Corporate colours, (or company colours), which are one of the most instantly recognizable elements of a corporate visual identity and promote a strong non-verbal message on the company's behalf. Examples of corporate colours:
- Red for Coca-Cola
- Blue for IBM, nicknamed "Big Blue"
- Brown for UPS, "What can Brown do for you"
- Light Teal for Korean Air
Read more about this topic: Corporate Identity
Famous quotes containing the words corporate and/or colours:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“When we reflect on our past sentiments and affections, our thought is a faithful mirror, and copies its objects truly; but the colours which it employs are faint and dull, in comparison of those in which our original perceptions were clothed.”
—David Hume (1711–1776)