Publicity
In addition to the Cornish Riviera Express, the Great Western Railway promoted the "Cornish Riviera" in other ways. A poster campaign using the slogan See your own country first likened the climate to that of Italy and featured maps of Cornwall and that country which were arranged to show the similarity of the shape of the respective country and county. Postcards were also produced showing local views and a map of the "Cornish Riviera".
A series of books entitled The Cornish Riviera were published. The first was a 152 page book in 1904 - the first ever published by the railway company - written by A.M. Broadley, and revised several times, a total of five editions being published up until 1926. An abridged 36 page booklet was also produced for free overseas distribution. In 1928 a new version of the book, written by SPB Mais made its first appearance, with revised editions published in 1929 and 1934.
Other publicity featuring the Cornish Riviera Express were a jigsaw and a lantern-slide lecture which could be hired for shows to interested groups around the country.
Read more about this topic: Cornish Riviera Express
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