The Cookie Bear Brand
Cookie Bear's immediate popularity resulted in an increase in his use as a mascot for Hudson's biscuits, with eventual heavy use of his image in advertisements, on packaging and on a growing number of promotional items. Cookie Bear became particularly associated with Chocolate Chippies, a hard round biscuit with chocolate chips. At the height of Cookie Bear's popularity in 1975, John Berry wrote and published an illustrated children's book called The Adventures of Cookie Bear.
When Hudsons was incorporated into Griffin's Foods (Hudson's main market rivals) in 1989, the copyright for Cookie Bear was also transferred; however, while Griffins continues to use the Cookie Bear Brand on some of its products and in a few advertisements, Cookie Bear is now a less familiar New Zealand cultural icon.
Read more about this topic: Cookie Bear (New Zealand)
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