Early Years
The New Zealand biscuit company Hudson was bought by Cadbury in the 1930s. In the early 1970s Don Donovan, a director of advertising agency Carlton-Carruthers du Chateau Ltd., suggested developing the Cookie Bear character for a couple of television advertisements. The black and white advertisements featured Cookie Bear (a man dressed in a bear suit) as a lover of biscuits who thought Hudson's brand was the best.
Read more about this topic: Cookie Bear (New Zealand)
Famous quotes containing the words early and/or years:
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