Define Market or Subject
The first step of the method is to define a particular market (or subject) one wishes to analyze and focus all analysis techniques on what was defined. A subject, for example, can be a newly proposed product idea.
Read more about this topic: Context Analysis
Famous quotes containing the words define, market and/or subject:
“To define it rudely but not inaptly, engineering ... is the art of doing that well with one dollar, which any bungler can do with two after a fashion.”
—Arthur Mellen Wellington (1847–1895)
“To throw obstacles in the way of a complete education is like putting out the eyes; to deny the rights of property is like cutting off the hands. To refuse political equality is like robbing the ostracized of all self-respect, of credit in the market place, of recompense in the world of work, of a voice in choosing those who make and administer the law, a choice in the jury before whom they are tried, and in the judge who decides their punishment.”
—Elizabeth Cady Stanton (1815–1902)
“The idea of feminine authority is so deeply embedded in the human subconscious that even after all these centuries of father-right the young child instinctively regards the mother as the supreme authority. He looks upon the father as equal with himself, equally subject to the woman’s rule. Children have to be taught to love, honor, and respect the father.”
—Elizabeth Gould Davis (b. 1910)