Define Market or Subject
The first step of the method is to define a particular market (or subject) one wishes to analyze and focus all analysis techniques on what was defined. A subject, for example, can be a newly proposed product idea.
Read more about this topic: Context Analysis
Famous quotes containing the words define, market and/or subject:
“The smaller the person, the less we worry about his dignity. Sometimes we even find the idea a little ludicrous as if smallness and inexperience were incompatible with anything so majestic as human dignity....Yet children have a great sense of their own dignity. They couldn’t define what it is but they know when it has been violated.”
—Leontine Young (20th century)
“The only reason to invest in the market is because you think you know something others don’t.”
—R. Foster Winans (b. 1948)
“The only way out is the way through, just as you cannot escape from death except by dying. Being unable to write, you must examine in writing this being unable, which becomes for the present—henceforth?—the subject to which you are condemned.”
—Howard Nemerov (1920–1991)