Licensing and Neutrality
After choosing Consumers Digest Best Buys in each category, the magazine may license the right to use the Consumers Digest Best Buy logo to manufacturers. The magazine chose 15 General Motors vehicles for its 2010 "Best Buy" awards, and then GM licensed the right to use Consumers Digest's seal in its advertising. The magazine awards its Consumers Digest Best Buy seal to products its staff judges to be of the best quality for the most reasonable price. Some of the brands that have licensed the seal include Cal Spas hot tubs, Bridgestone Tires, Brinks Home Security, Multi-Pure Drinking Water Systems, McKleinUSA Business Cases and Mercury Automobiles. The magazine is sold at newsstands only and does not reveal its sales figures. In 2001, when it ceased subscription distribution, it listed 700,000 subscribers (the list was sold to Time, Inc.). The publication has no connection with the Consumer Reports magazine or with Consumers Digest Weekly.
In 1997, the Attorney General of Connecticut sent "cease and desist" orders to many companies, including Consumers Digest (which at the time sold subscriptions to its magazine), for failure to comply with state disclosure laws designed to protect consumers.
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Famous quotes containing the word neutrality:
“My father and I were always on the most distant terms when I was a boy—a sort of armed neutrality, so to speak. At irregular intervals this neutrality was broken, and suffering ensued; but I will be candid enough to say that the breaking and the suffering were always divided up with strict impartiality between us—which is to say, my father did the breaking, and I did the suffering.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)