Consumers Seen As Adversaries
The consuming public has the potential to become involved in the activists’ cause. However, this same public is often described as selfish and lazy by the social movement’s members. Consumers react to the movement’s message as one of elitist and overzealous, while others interpret their goals as attempts to limit free choices of the public. Dialogue amongst the activists also helps distinguish the members from the consumers. Conversations may contain stereotypical constructions that help with this differentiation.
Read more about this topic: Consumer Activism
Famous quotes containing the words consumers and/or adversaries:
“Clearly, some time ago makers and consumers of American junk food passed jointly through some kind of sensibility barrier in the endless quest for new taste sensations. Now they are a little like those desperate junkies who have tried every known drug and are finally reduced to mainlining toilet bowl cleanser in an effort to get still higher.”
—Bill Bryson (b. 1951)
“The rule is perfect: in all matters of opinion our adversaries are insane.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)