Advantages
- estimates psychological tradeoffs that consumers make when evaluating several attributes together
- measures preferences at the individual level
- uncovers real or hidden drivers which may not be apparent to the respondent themselves
- realistic choice or shopping task
- able to use physical objects
- if appropriately designed, the ability to model interactions between attributes can be used to develop needs based segmentation
Read more about this topic: Conjoint Analysis (marketing)
Famous quotes containing the word advantages:
“There are great advantages to seeing yourself as an accident created by amateur parents as they practiced. You then have been left in an imperfect state and the rest is up to you. Only the most pitifully inept child requires perfection from parents.”
—Frank Pittman (20th century)
“No advantages in this world are pure and unmixed.”
—David Hume (1711–1776)
“To become aware in time when young of the advantages of age; to maintain the advantages of youth in old age: both are pure fortune.”
—Johann Wolfgang Von Goethe (1749–1832)