Conformity - Minority Influence

Minority Influence

Although conformity generally leads individuals to think and act more like groups, individuals are occasionally able to reverse this tendency and change the people around them. This is known as minority influence, a special case of informational influence. Minority influence is most likely when people can make a clear and consistent case for their point of view. If the minority fluctuates and shows uncertainty, the chance of influence is small. However, a minority that makes a strong, convincing case increases the probability of changing the majority's beliefs and behaviors. Minority members who are perceived as experts, are high in status, or have benefited the group in the past are also more likely to succeed.

Another form of minority influence can sometimes override conformity effects and lead to unhealthy group dynamics. A 2007 review of two dozen studies by the University of Washington found that a single "bad apple" (an inconsiderate or negligent group member) can substantially increase conflicts and reduce performance in work groups. Bad apples often create a negative emotional climate that interferes with healthy group functioning. They can be avoided by careful selection procedures and managed by reassigning them to positions that require less social interaction.

Read more about this topic:  Conformity

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