Models of Concepts and Models That Are Conceptual
The term "conceptual model" is ambiguous. It could mean a model of concept or it could mean a model that is conceptual. A distinction can be made between what models are and what models are models of. With the exception of iconic models, such as a scale model of Winchester Cathedral, most models are concepts. But they are, mostly, intended to be models of real world states of affairs. The value of a model is usually directly proportional to how well it corresponds to a past, present, future, actual or potential state of affairs. A model of a concept is quite different because in order to be a good model it need not have this real world correspondence.
Models of concepts are usually built by analysts who are not primarily concerned about the truth or falsity of the concepts being modeled. For example, in management problem structuring, Conceptual Models of human activity systems are used in Soft systems methodology to explore the viewpoints of stakeholders in the client organization. In artificial intelligence conceptual models and conceptual graphs are used for building expert systems and knowledge-based systems, here the analysts are concerned to represent expert opinion on what is true not their own ideas on what is true.
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