Release
In 1980, the producers began advertising to publicize the film. Teaser posters were put up in theaters across the United States. The posters reused Frazetta's artwork that was commissioned for the cover of Conan the Adventurer (1966). Laurentiis wanted Conan the Barbarian to start playing in cinemas at Christmas, 1981, but Universal executives requested further editing after they previewed a preliminary version of the film in August. A Hollywood insider said the executives were concerned about the film's portrayal of violence. The premiere was delayed until the following year so changes could be made. Many scenes were excised from Thulsa Doom's attack on Conan's village, including the close-up shots on the decapitated head of Conan's mother; the late notice of the changes forced Poledouris to quickly adjust his score before recording music for the sequence. Other scenes of violence that were cut included Subotai's slaying of a monster at the top of the Tower of Serpents and Conan chopping off a pickpocket's arm in a bazaar. Milius intended to show a 140-minute story; the final release ran 129 minutes. According to Cobb, the total production expenses approached $20 million by the time the film was released.
The United States' public were offered a sneak preview on February 19, 1982, in Houston, Texas. In the following month, previews were held in 30 cities across the country. In Washington D.C., the mass of moviegoers formed long lines that spanned streets, causing traffic jams. Tickets were quickly sold out in Denver, and 1,000 people had to be turned away in Houston. The majority of those in the lines were male; a moviegoer in Los Angeles said, "The audience was mostly white, clean-cut and high-school or college age. It was not the punk or heavy-leather crowd, but an awful lot of them had bulging muscles." On March 16, Conan the Barbarian had its worldwide premiere at Fotogramas de Plata, an annual cinema awards ceremony in Madrid, and began its general release in Spain and France a month later. Twentieth Century Fox handled the foreign distribution of the film. Universal originally scheduled Conan's official release in the United States for the weekend before Memorial Day—the start of the film industry's summer season when schools close for a month-long holiday. To avoid competition with other big-budget, high-profile films, the studio advanced the release of Conan the Barbarian and on May 14, 1982, the film officially opened in 1,400 theaters across North America.
Read more about this topic: Conan The Barbarian (1982 Film)
Famous quotes containing the word release:
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—Elizabeth Drew (1887–1965)
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—Walt Whitman (1819–1892)