Compensation Methods Grid
There are different names used for the same type of compensation method and some compensation methods are actually special cases for another method. This grid shows alternative names for the individual compensation methods. The "cost per ..." name was used as default.
| Cost per xxx | Alternative Terms and sub-types |
Notes |
| Cost per click (CPC) | ||
| Pay per click (PPC) | Pay per click is as much used as CPC While CPC is being used more when it comes to statistics and analytics, is PPC predominant for the use in Pay per click advertising or PPC search engine |
|
| Cost per action (CPA) | ||
| Pay per action (PPA) | ||
| Special Types of CPA (Sub-Types) | ||
| Pay per lead (PPL) | ||
| Cost per lead (CPL) | e.g. Application Form filled out, Email List sign up | |
| Pay per conversion (n/a) | ||
| Cost per conversion (n/a) | ||
| Pay per acquisition (PPA) | ||
| Cost per acquisition (CPA) | Create own paragraph. New Customer, Email List sign up | |
| Pay per call (n/a) | Special type of CPA that requires different tracking than traditional CPA tracking (such as unique phone numbers) | |
| Cost per call (n/a) | ||
| Pay per download (n/a) | create own paragraph. | |
| Cost per download (n/a) | ||
| Pay per install (PPI) | Only used if referred to AdWare Downloads | |
| Cost per install | ||
| Cost per sale (CPS) | ||
| Pay per sale (PPS) | ||
| Commission per sale (n/a) | ||
| Revenue share | General term for paying a percentage of the earned revenue as commission to the parter | |
| Cost per mille (CPM) | ||
| Pay per mille (PPM) | ||
| Cost per impression (CPI) | ||
| Pay per impression (PPI) | ||
| Cost per thousand (CPM) | M in CPM stands for Mille, which is the Roman numeral for Thousand | |
| Pay per thousand (PPT) | ||
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Famous quotes containing the words compensation and/or methods:
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—Vladimir Nabokov (1899–1977)
“Generalization, especially risky generalization, is one of the chief methods by which knowledge proceeds... Safe generalizations are usually rather boring. Delete that “usually rather.” Safe generalizations are quite boring.”
—Joseph Epstein (b. 1937)