Communications in Iran - Consumer Electronics

Consumer Electronics

See also: List of Iranian companies, Maadiran Group, and Smuggling in Iran

The Middle East consumer electronics and technology sector amounts to a $37 billion high (2008), according to a study by the Dubai-based subsidiary of GfK-MEMRB Marketing Services. The study also predicts that the market will continue riding the wave of growth to hit $39–$40 billion in 2009. Mobile and smartphones make up 41 percent of the entire digital consumer market with sales of $10 billion expected in 2008. It’s followed by desktop and notebook computers at $5 billion and LCD televisions at $4 billion. The study also reveals the market structure by channel where, in Iran and the UAE, independent retailers still lead with 60-percent share in volume for product categories such as digital cameras, LCD televisions and mobile phones. However, large retailers like Plug-Ins, Emax and Sharaf DG are also making their presence felt by capturing the remaining 40 percent. The digital consumer technology sector is expected to see retail sales in excess of $24 billion by the end of 2008.

Iran’s domestic consumer electronic market, defined as including computing devices, mobile handsets and video audio and gaming products, was estimated at $7.3 billion in 2008 ($8.2 billion in 2010), with 47% market share for computer hardware, 28% Audio/Video and 25% mobile phone (with growing demand for PDAs, smartphones and 3G handsets). Business Monitor International (BMI) forecasts that Iran’s demands for domestic consumer electronic devices will reach $10 billion by 2013.