Comcast Sports Net Bay Area - History

History

The network started as a merger of two separate networks, Pacific Sports Network which launched in July 1989 as an affiliate of the Prime Network and SportsChannel Bay Area which launched in April 1990. The two networks merged in July 1991 and became SportsChannel Pacific. When the SportsChannel networks joined the Fox Sports Net family, the channel was rebranded as Fox Sports Bay Area in January 1998, and to FSN Bay Area in 2004. With the network being 45% owned by NBCUniversal, 30% owned by the San Francisco Giants and 25% owned by Fox, the network was rebranded as a part of the Comcast SportsNet family on March 31, 2008.

CSN Bay Area was the first Comcast SportsNet-branded network to use a logo style, similar to the current NBC-styled logo, that was later adopted by all the other CSN-branded networks on October 1, 2008.

With NBCUniversal also owning NBC O&O KNTV and Telemundo affiliate KSTS, on April 19, 2011, the network announced plans to build an additional set specifically for KNTV sports segments. The revamp will also include in-depth interviews in addition to scores and highlights, and hosted by its sports anchors and analysts. KNTV plans to begin the segments in June 2011. The new segment, along with the unveiling of the new set, began on June 13, 2011.

With Comcast's acquisition of NBC in 2011, Comcast SportsNet was also integrated into the new NBC Sports Group, culminating with the addition of the peacock logo and an updated graphics package to mirror that of its parent network.

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