Colman's Mustard Shop & Museum
Since 1973, The Mustard Shop has been trading in Norwich, offering exclusive Colman's products to local customers and visitors to the city. The shop was originally opened in Bridewell Alley, to mark the 150th anniversary of Jeremiah Colman taking his nephew James into partnership, and has since become "one of the city's most popular heritage attractions, cherished by local people and visitors alike."
In 1999, the shop was relocated to Norwich's art nouveau Royal Arcade, where it has stayed since. The shop in the Royal Arcade is a careful replica of a Victorian era trade premises, and features displays illustrating the history of mustard production in the city, as well as classic Colman's advertisements and memorabilia.
Less than a decade after opening here however, following a review of its future, owners Unilever UK & Ireland decided to cease trading at the shop. Its future was saved by Norwich Heritage Economic & Regeneration Trust (HEART) in 2009, when they took it over as a retail operation and tourism attraction.
Since taking it over, Norwich HEART have rebranded the shop as "Colman's Mustard Shop & Museum", adding emphasis to the museum element that champions the region's industrial heritage, and has launched a brand new e-commerce online shop. The Royal Arcade shop now features many more exclusive stock items, including innovative products like locally produced Colman's Mustard soaps, foot soaks and bath salts; a range of gift boxes; mugs and signs depicting old advertising posters; a larger selection of mustard pots; locally produced chutneys, pickles, dressings and oils; and a wide range of Colman's mustards. It also now benefits from longer opening hours, participates in heritage activities and runs its own calendar of events.
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Famous quotes containing the words colman, mustard, shop and/or museum:
“It’s better that it should make you sick than that you don’t eat it at all.”
—Catalan proverb, quoted in Colman Andrews, Catalan Cuisine.
“Johnson’s conversation was by much too strong for a person accustomed to obsequiousness and flattery; it was mustard in a young child’s mouth.”
—Hester Lynch Thrale (1739–1821)
“Here thou art painted in the dress
Of an inhuman murderess;
Examining upon our hearts
Thy fertile shop of cruel arts:
Engines more keen than ever yet
Adorned tyrant’s cabinet,
Of which the most tormenting are
Black eyes, red lips, and curled hair.”
—Andrew Marvell (1621–1678)
“[A] Dada exhibition. Another one! What’s the matter with everyone wanting to make a museum piece out of Dada? Dada was a bomb ... can you imagine anyone, around half a century after a bomb explodes, wanting to collect the pieces, sticking it together and displaying it?”
—Max Ernst (1891–1976)