Assembled Car
Cole could shuffle with models and engines the way it did for two reasons: The first was that until 1915, the company refused to offer their cars on a yearly model change but relied on series that were replaced when management felt the necessity for it. Many early cars were built this way, and Packard, for example, stayed with this system until late in the 1930s.
The second reason was that the Cole was an assembled car; that means that all important components such as engine, clutch, transmission, axles etc. were bought from outside sources. Manufacturers of such cars had a slightly lesser reputation as those who built all parts themselves. For Cole, this was not only the simpler way to build a car, but Joseph Cole thought that specialized suppliers could give more attention to their items. Thus, he preferred the term "standardized car" over the usual "assembled car".
Read more about this topic: Cole Motor Car Company
Famous quotes containing the words assembled and/or car:
“According to the historian, they escaped as by a miracle all roving bands of Indians, and reached their homes in safety, with their trophies, for which the General Court paid them fifty pounds. The family of Hannah Dustan all assembled alive once more, except the infant whose brains were dashed out against the apple tree, and there have been many who in later time have lived to say that they have eaten of the fruit of that apple tree.”
—Henry David Thoreau (1817–1862)
“Raising children is a spur-of-the-moment, seat-of-the-pants sort of deal, as any parent knows, particularly after an adult child says that his most searing memory consists of an offhand comment in the car on the way to second grade that the parent cannot even dimly recall.”
—Anna Quindlen (b. 1952)