Assembled Car
Cole could shuffle with models and engines the way it did for two reasons: The first was that until 1915, the company refused to offer their cars on a yearly model change but relied on series that were replaced when management felt the necessity for it. Many early cars were built this way, and Packard, for example, stayed with this system until late in the 1930s.
The second reason was that the Cole was an assembled car; that means that all important components such as engine, clutch, transmission, axles etc. were bought from outside sources. Manufacturers of such cars had a slightly lesser reputation as those who built all parts themselves. For Cole, this was not only the simpler way to build a car, but Joseph Cole thought that specialized suppliers could give more attention to their items. Thus, he preferred the term "standardized car" over the usual "assembled car".
Read more about this topic: Cole Motor Car Company
Famous quotes containing the words assembled and/or car:
“The House of Commons starts its proceedings with a prayer. The chaplain looks at the assembled members with their varied intelligence and then prays for the country.”
—Lord Denning (b. 1899)
“Between here and that old car outside there are twenty-five paces. Make them. Now.”
—Vladimir Nabokov (1899–1977)