A cold open (also called a teaser) in a television program or movie is the technique of jumping directly into a story at the beginning or opening of the show, before the title sequence or opening credits are shown. On television this is often done on the theory that involving the audience in the plot as soon as possible will reduce the likelihood of their switching away from a show during the opening commercial.
In some movies the title card does not appear until the end. In such cases one cannot refer to the entire movie as the "opening"; the term "cold open" in these instances refers to the opening moments or scenes. Likewise, in movies with excessively long pre-credits sequences, the "cold open" does not necessarily refer to the entire pre-credits sequence. For example, James Bond films often use pre-credit sequences with little or no relation to the subsequent plot; these are not considered teasers.
Read more about Cold Open: History, Nomenclature
Famous quotes containing the words cold and/or open:
“If you stand right fronting and face to face to a fact, you will see the sun glimmer on both its surfaces, as if it were a cimeter, and feel its sweet edge dividing you through the heart and marrow, and so you will happily conclude your mortal career. Be it life or death, we crave only reality. If we are really dying, let us hear the rattle in our throats and feel cold in the extremities; if we are alive, let us go about our business.”
—Henry David Thoreau (1817–1862)
“It will open a door through which fools and fanatics will pour in, and make the cause ridiculous.”
—Jane Grey Swisshelm (1815–1884)