Cola Cao - Marketing

Marketing

Cola Cao is exported to various countries. Its biggest markets are Spain, Portugal, Chile and China (known as 高乐高 Gao-le-Gao), where Nutrexpa offices are located. It was introduced to Japan (under the name コラカオ) in early 1990s only to be discontinued a few years later, however in 2007 "Cola cao Chocolate Roll Cakes" manufactured in China are sold at dollar stores.

Cola Cao factories have production lines unique to each region:

  • European market:Factory in Barcelona, Spain
    • Cola Cao Original, Light, Turbo, Fiber, Energy, Complet and more.
  • South American market:Factory in Santiago, Chile
    • Cola Cao Original, Light
    • Cola Cao Cereal
  • Asian market: Factory in Tianjin, China
    • Cola Cao Original, Fruit Flavor
    • Cola Cao Roll Cake
    • Cola Cao Spread

Its rivals are Yoo-Hoo, Swerve, Nesquik, Nescafe, Milo, now-discounted Vess Chocolate, Horlicks, Ovaltine & Jazz

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