Controversy
Kellogg's was criticized by US health authorities and consumer experts in October 2009 when it unveiled a description on its boxes of Cocoa Krispies cereal that stated "now helps support your child's immunity". Kellogg's responded that it didn't create the new copy to capitalize on the H1N1 virus concerns, but added "Kellogg developed this product in response to consumers expressing a need for more positive nutrition." The FDA may yet rule on the Kellogg's claim and some observers deplored Kellogg's marketing tactic. Compared to all claims on cereal boxes, "This one belongs in the hall of fame," said Kelly Brownell, director of Yale University's Rudd Center for Food Policy and Obesity. "By their logic, you can spray vitamins on a pile of leaves, and it will boost immunity."
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