Branding
In 1998, the British arm of Kellogg's renamed the brand in the UK "Choco Krispies" so it would be similar to the way the product was branded in the rest of the world. Sales quickly declined and research carried out by the company found that 92% of the population wanted the name changed back to Coco Pops. Kellogg's reverted to the original name in 1999.
Read more about this topic: Cocoa Krispies