Coca-Cola with Lime was a variation of the original Coca-Cola. It was introduced in North America in the first quarter of 2005 before being quietly discontinued in 2006. The formula is the same as regular Coke but with added lime flavor. The decision to market the product was based on popular feedback from consumers in 2004 with the release of Diet Coke with Lime.
An advertisement of Coca-Cola with Lime first appeared on television during the March 7, 2005 broadcast of American Idol. The ad uses Harry Nilsson's hit-song "Coconut" in an edited and slightly altered form with the mondegreen "You put the lime in the Coke, you nut."
Coca-Cola with Lime was available in the United Kingdom (as was Coca-Cola with Lemon the year before) as a limited summer edition in 2005. Coca-Cola with Lime was also available in Sweden, but is now discontinued. It was also tested in the Netherlands as limited summer edition 2005 and is now widely available in that country. Coca-Cola with Lime is also available in Singapore. The Coca-Cola with Lime beverage was also given a limited-edition run in Ireland along with the Diet version; however, now only the Diet Coca-Cola with Lime variety remains on sale in that country.
Coca-Cola Citra is available in New Zealand and Japan.
Coca Cola with Lime was briefly available in Australia, but proved quite unpopular with some larger retailers such as Woolworths and Coles, who bought in bulk, having to reduce the price considerably (50c for a 1.25 L bottle compared to around A$2 for all other varieties) in order to clear the product out. Diet Coke with Lime was discontinued in the UK as was Diet Coke with Lemon in early 2007, having been renamed Diet Coke with Citrus Zest in 2007, which is mixture of lime and lemon taste.
In 2009, Coca-Cola Freestyle machines began carrying Coca-Cola with Lime, along with its Diet counterpart
Famous quotes containing the words coca-cola and/or lime:
“But who walks with Him? dares to take His arm,
To slap Him on the shoulder, tweak His ear,
Buy Him a Coca-Cola or a beer,
Pooh-pooh His politics, call Him a fool?”
—Gwendolyn Brooks (b. 1917)
“In our large cities, the population is godless, materialized,—no bond, no fellow-feeling, no enthusiasm. These are not men, but hungers, thirsts, fevers, and appetites walking. How is it people manage to live on,—so aimless as they are? After their peppercorn aims are gained, it seems as if the lime in their bones alone held them together, and not any worthy purpose.”
—Ralph Waldo Emerson (1803–1882)