Downturn, Renovation, and Closure
Eventually, the mall was unable to continue to survive. The first blow came when Town Center Mall in Kennesaw, Georgia opened in 1986 in what had been a farming area. The mall also included Rich's. Town Center Mall was also much larger than Cumberland and was more convenient to the northern suburbs. The second blow was that the area around the mall was declining very sharply. The shopping base dwindled and so did the mall traffic. By then, Cobb Center looked very dated and small with its dark wood interior and very 1960's retro exterior.
Once again, in 1987, the mall was renovated for its 25th Anniversary. This time, it was redesigned to the popular bright pastel look of the 1980s, skylights were improved and the mall was renamed "Four Seasons Mall" to attempt to remove the stigma of the mall that had been fading slowly for over a decade. As a short-term boost for the center, Howard's Restaurant, which had been a small bar and grill located across the street, located in the former Davis Brothers bringing business back to the center. Unfortunately, this renovation did not lead to expansion and many parts of the mall remained vacant, including the former Colonial/Big Star grocery store on the southwest corner, which closed at the mall somewhere in that period.
In the late 1980s, the mall continued to operate with many vacancies and no customers. What kept the mall alive was the Rich's and Kessler's, both which looked little different from the days they opened. With the upscale shoppers avoiding the center, Rich's was downscaled to a clearance store by the early 1990s and Kessler's closed in 1990 with no replacement. Howard's moved to a new location, and all that remained for tenants was a few stores including Woolworth's, Eckerd Drugs in the former Dunaway Drugs and Friedman's Jewelry. One of the wings to the mall had burned and was closed off as well. The mall was finally demolished in 1995 except for the Rich's, which lingered until it closed in February 2004.
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