CNBC - CNBC.com

CNBC.com

CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than show program grids, host biographies and basic network images (on the internet, business news then was handled by msnbc.com, which later became NBCNews.com. The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.

In August 2001, CNBC.com merged with MSN's Moneycentral.com, creating "CNBC on MSN." This new partnership allowed the two parties to meet two objectives:

  1. provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and
  2. more effectively compete with other finance related websites, such as Marketwatch.com and Yahoo! Finance.

During this period the editorial content on the CNBC.com site was controlled by Microsoft Corporation. CNBC.com officially ended its relationship with MSN in mid-November 2006.

CNBC.com was relaunched on 4 December 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:

  • exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
  • live market updates from CNBC personalities three times per day during the trading day (discontinuing the "Market in a Minute" updates in June 2007)
  • a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indices)
  • themed blogs by various correspondents (i.e., "Tech Check" with tech reporter Jim Goldman)
  • unedited, full-length interviews from CNBC specials or other on-air interviews
  • free video of recent on-air segments, interviews, features etc.
  • an exclusive "CNBC.com" set built at CNBC's U.S. headquarters from which the market update segments (among other things) are taped
  • blogging from on-air personalities about the various "goings-on" within the network
  • an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
  • top-of-the-hour summary of business news entitled CNBC.com News Now which is also seen during the trading day on CNBC TV.
  • original special reports including their annual ‘America’s Top States for Business’ special and 2012's 'Fiscal Cliff: America’s Looming Economic Crisis'

Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6 am to 7 pm ET, CNBC Asia then takes over from 7 p.m to 2 am, and CNBC Europe handles the remaining four hours.

In August 2012, CNBC.com attracted 6.9 million unique visitors, according to comScore Media Metrix. Its iPad app recorded 547,000 unique visitors and its iPhone app attracted 551,000 unique visitors.

Read more about this topic:  CNBC