Campaign Methods
The national television ad on several major networks features people driving in several regions of the country without their safety belts on. They receive a ticket, and then buckle up. The ads primarily in programs that deliver large audiences of teens and young adults—especially men. The programs include Fear Factor, WWE Smackdown, Major League Baseball, NBA Conference Finals, NASCAR Live, and the Indy 500.
The campaign is also stressing strict enforcement of safety belt laws, in particular, the "Primary safety belt laws", which allow law enforcement officers issue a safety belt citation without observing another offense. By January 2007 25 states had primary safety belt laws, and on average 88% of people in these states use safety belts as opposed to 79% nationally. New Hampshire, the state with historically the lowest safety belt usage, is the only state without an adult safety belt law. Massachusetts, the state with the second lowest usage, has only a secondary safety belt law, which requires officers to observe another driving offense before issuing a safety belt citation. Enforcement of safety belt laws of both types is to be made possible by checkpoints and saturation patrols that will detect violations of safety belt and child passenger safety laws.
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