Clarence Saunders (grocer) - Foodelectric

Foodelectric

Until the time of his death in October 1953, Saunders was developing plans for another automatic store system called the "Foodelectric." The Foodelectric concept is a clear predecessor to self checkout. Saunders described it as follows:

"The store operates so automatically that the customer can collect her groceries herself, wrap them and act as her own cashier. It eliminates the checkout crush, cuts overhead expenses and enables a small staff to handle a tremendous volume... I can handle a $2 million volume with only eight employees."

The central invention was a primitive computer, or "shopping brain" which was loaned the shopper, who then roams among the store's glass-enclosed items. To get a box of noodles, she slips the computer into a slot. The price registers in the computer and the noodle box slides down a chute. When she reaches the cashier, there is no need to wait while the prices of individual items are rung up. She simply pays the total displayed on the computer's windowed forehead.

The store, which was to be located two blocks from the first Piggly Wiggly store in downtown Memphis, never opened.

Saunders had a reputation for brilliance, contrariness, and eccentricity. Sadly, his death came just as the full impact of his "better idea" for grocery merchandising was becoming apparent; his creative genius was decades ahead of his time.

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