The Earlier City Talk Experiment
The current City Talk is not the first time Radio City have operated a speech service for Liverpool. City Talk previously existed on 1548 kHz - Radio City's MW frequency - between 1989 and 1991, initially as an opt-out between the hours of 0700 and 1900 on weekdays (sharing content with Radio City's FM service outside these times). This approach differed from that taken by many other stations, which had begun launching "oldies" format stations on their former AM frequencies. Despite a speech format being suited to AM, it was not a success. It became Radio City Gold 1548, which itself was later rebranded, forming the current Magic 1548.
Read more about this topic: City Talk 105.9
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