Promotion
To promote the album, Jive Records set up a hotline where fans could leave a message for Spears, some of which received a return phone call from her. Some songs were previewed through the website of the New York radio station WKTU and Amazon.com. MTV aired a 90-minute documentary, Britney: For the Record, on November 30, 2008, documenting her return to her career. In May 2009, Jive's official website held a Britney Spears Global Fan-Fiction Contest, which required a fan to submit a 200-word story based on one of the songs from Circus. The public were allowed to vote for their favorite short story which would be produced into an animated music video. The winning story was based on the song "Kill the Lights"; the video premiered on July 27, 2009.
Spears's live comeback began on November 6, 2008 with a cameo appearance at the Dodger Stadium show of Madonna's Sticky & Sweet Tour. Midway through the performance of "Human Nature", Spears joined Madonna on stage. The week prior to the album's release, Spears performed in several countries as part of the Circus Promo Tour. On November 27, 2008, Spears performed "Womanizer" live at the Bambi Awards in Offenburg, Germany, where she received an award for "Best Pop International Artist". In addition, she performed the song on Star Academy (France) the following day, and performed "Womanizer" on The X Factor in the United Kingdom on November 29. Her performance on The X Factor was watched by an average of 11,880,000 UK citizens. Spears premiered her second single "Circus" on the Big Apple Circus at the "Good Morning America" in New York, and also performed "Womanizer" on December 2, 2008 which coincides with her 27th birthday and the release of the album. On December 16, 2008, she performed on NTV Japan's-3000 "Best Artist of 2008".
Read more about this topic: Circus (Britney Spears Album)
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)