Advertising of Beauty Products
An advertisement from 1782 titled "Bloom of Circassia" makes clear that it was by then well established "that the Circassians are the most beautiful Women in the World", but goes on to reveal that they "derive not all their Charms from Nature". They used a concoction supposedly extracted from a vegetable native to Circassia. Knowledge of this "Liquid Bloom" had been brought back by a "well-regarded gentleman" who had traveled and lived in the region. It "instantly gives a Rosy Hue to the Cheeks", a "lively and animated Bloom of Rural Beauty" that would not disappear in perspiration or handkerchiefs.
In 1802 "the Balm of Mecca" was also marketed as being used by Circassians: "This delicate as well as fragrant composition has been long celebrated as the summit of cosmetics by all the Circassian and Georgian women in the seraglio of the Grand Sultan". It claims that the product was endorsed by Lady Mary Wortley Montague who stated that it was very helpful "for removing those sebacious impurities so noxious to beauty". The article continues: "Any lady must be as great an Infidel as the Grand Sultan himself, who, after receiving such authority can doubt that her skin will become as superlatively smooth, soft, white and delicate, as that of the lovely Fatima, whatever may have been its feel or its appearance before. What fair one but must yield implicit faith, when she has the honour of the Countess De --- fairly pledged, that all sepacious impurities will be at once removed by this wonder-working nostrum. And above all, who but must long for an article, from the seraglio of the Grand Turk, which produces a near resemblance to the Georgian and Circassian beauties?"
"Circassian Lotion" was sold in 1806 for the skin, at fifty cents the bottle. "A sovereign remedy for surfeits, scorching from the heat of the sun, freckles, blights from cold and chills of winter, scorbutic, pimples or eruptions of the face and skin, however violent or disfigured, animalcula generated under the cuticle or outer skin, prickley heat, shingles, ring worms, redness of the nose and chin, obstinate cutaneous diseases, and for every impurity or unnatural appearance with which the skin may be affected; to be used as a common wash for clearing and improving the complexion, and in a superior degree to preserve, soften, cleanse and beautify the skin".
"Circassian Eye-Water" was marketed as "a sovereign remedy for all diseases of the eyes", and in the 1840s "Circassian hair dye" was marketed to create a rich dark lustrous effect.
Read more about this topic: Circassian Beauties
Famous quotes containing the words advertising, beauty and/or products:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“Because of something told under the famished horn
Of the hunter’s moon, that hung between the night and the day,
To dream of women whose beauty was folded in dismay,
Even in an old story, is a burden not to be borne.”
—William Butler Yeats (1865–1939)
“But, most of all, the Great Society is not a safe harbor, a resting place, a final objective, a finished work. It is a challenge constantly renewed, beckoning us toward a destiny where the meaning of our lives matches the marvelous products of our labor.”
—Lyndon Baines Johnson (1908–1973)