Operations and Brands
Cineplex's main competitors are Empire Theatres, which owns most of the theatres divested following the Cineplex/Famous Players merger, and AMC Theatres. In Quebec, Cinemas Guzzo is the company's main competitor.
On June 30, 2010, a cinema concept called UltraAVX made its public debut at two Toronto and Calgary locations. It has since been rolled out to other cities in Ontario, Quebec, British Columbia, Alberta, Saskatchewan and Manitoba . UltraAVX features screens that are considerably larger than Cineplex Odeon's traditional ones, and a Dolby Digital 7.1 or a Dolby Atmos surround sound system. Christie Solaria 2230 DLP Cinema projectors (later upgraded to Christie Solaria 4230 4K projectors) provide distinct digital and 3D presentations. Guests can reserve seats, which are extra wide rocking seats with high backs. UltraAVX is currently available at 23 Cineplex locations across the country.
Cineplex debuted the purpose-built concept of "VIP Cinemas" in about 1998 at Varsity Cinemas in Toronto, Ontario. These theatres have their own private box office, in-seat concession service, a licensed lounge (all ages welcome at Coquitlam, British Columbia) and allow guests to have alcoholic beverages in their seats (alcoholic beverages are not allowed in auditoriums currently in Coquitlam, BC) (the theatre is only for guests who are 19+ in Ontario and British Columbia 18+ in Alberta and Manitoba). Guests can reserve seats, which are extra wide rocking seats with high backs. (Reserved Seating not available at Varsity Cinemas in Toronto, Ontario) There are currently 6 locations: two in Toronto, one in London, Ontario, one in Coquitlam, British Columbia, one in Edmonton, Alberta and one in Winnipeg, Manitoba. In October 2012, Cineplex announced the debut of a new five-screen, stand-alone VIP cinema in Don Mills, Ontario. It will cater exclusively to adults only and will feature valet parking. The theatre is expected to open in 2014.
5 SilverCity locations and 1 Cineplex Odeon location also contain an XSCAPE Entertainment Centre, which features an expanded arcade area and licensed lounge.
Read more about this topic: Cineplex Entertainment
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